Lightning Rabbit

Lightning Rabbit

Get your charge on with the Lightning Rabbit. Featuring slick aluminum tips and a strong fabric wound cable, this cable will make you look like a super stud while feeding off the power grid.

The business case, branding, market positioning, sourcing and supply chain organization were all done internally.

The product launched on pre-oders, reaching $800 in sales within 24 hours.

Lightning Rabbit Website

Roqr for iPhone

Roqr for iPhone

The Roqr was an exploration in geometry and simplicity. Using creative angle changes on a mechanically crafted piece of brushed aluminum, a cell phone can be presented in many different ways.  

A focus of the design was to stay away from expensive 5 axis CNC machines and castings.  As a result the shape can be crafted in a 3 axis CNC mill with little material waste, keeping initial investment and product cost low.

A prototype was 3D printed in PLA to check form, fit and function.  The product was then refined into it's final shape.  

 

Sabine for iPad Mini

Sabine for iPad Mini

Sabine for iPad Mini seeks to passively amplify the sound from your iPad Mini by re-directing the sound from the stereo speakers forward to the user.  The project is built on the success of the original Sabine for iPad. 

CAD design was completed in 1 day and the initial design was sent oversees for prototyping. Manufacturing prototypes were created without the use of tooling (lean prototyping practices) and thus little financial risk.

Two iterations were done to attain the proper look and curvature - merging design and practical engineering. 


 

Sabine for iPad

Sabine for iPad

Sabine for iPad was the companies first product.  Sabine is a small passive amplifier made out of aluminium which attaches to an iPad through an innovative micro suction cup material.  The material leaves no residue and never loses it's grip. 

Three different variations were originally modeled in CAD in a single night.   The different versions were 3D printed in aluminide to check form and function. The chosen design was prototyped overseas in two weeks without any tooling costs.  

The production launch was crowdfunded through Kickstarter . The project reached funding in 10 days and finished the campaign with 189% in funding.